The designs for these needlepoint area rugs were inspired by the first truly International Style ART NOUVEAU.

As the 19th century was drawing to a close, a luxurious new style was taking Europe by storm.

This was the fin de siècle, and the style was Art Nouveau. 


Feminine and luxurious, it is one of the most easily recognized design styles with its use of exotic materials, rich colours, sinuous contours, whiplash curves, asymmetrical lines, and shapes inspired by nature. 

For Art Nouveau designers and craftsmen, it was the first internationally based attempt to transform visual culture according to modernist ideas…   a revolution in name of truth, beauty and nature.

These ideas found public expression in the progressive architecture of such visionaries as Belgian architect and interior designer, Victor Horta, French architect Hector Guimard, and many others.

In Brussels, the avant-garde work of Victor Horta epitomizes the total integration of a design theme into a sinuous structure and all of its details.

Because of its highly innovative plan and its ground breaking use of materials and decoration, the Tassel House is generally considered as the first true Art Nouveau building. (photo at right)

The stair rail and painted wall decoration, the mosaic flooring, light fixtures, hardware and door handles are elements of his total design.

Such a complete visual environment was a thoroughly modern design statement, one that placed contemporary man in a fully contemporary setting.



These area rug designs from ZIVA with their natural sinuous contours and whiplash curves are adapted from original Art Nouveau designs. 

Their fluid floral themes are typical of the period and still add an elegant touch to today’s interiors.

All the area rugs are available in 3 widths to suit your décor: 24”, 30” and 36” wide (60 cm, 76 cm and 91 cm wide). Contact me if you are looking for a custom size.  


The bright, sophisticated blossoms of the freesias in this design twist and intertwine in classic Art Nouveau style with fluidity and grace. They elegantly adorn each end of the area rug.  

The colours have been updated from the original design to suit today’s interiors.

I have introduced a black background to give the flowing Art Nouveau design a more contemporary edge. 

The white flowers create a perception of the freshness of spring, and are surrounded by cool blue and pale turquoise curves and whiplashes.

Fine black and light grey outlines throughout delineate the flowing silhouette of the flowers.  

I’m delighted how beautifully the new colours have created an area rug that works well with the cool neutral palette of a contemporary space.

It creates a dynamic accent to this modern interior… contrasting its soft curves to the hard edge contemporary shapes of the furnishings. 

An exemplary marriage of style and periods!  


An exquisitely delicate and fluid design of a very toxic wildflower! 

In this stylized design of the Monkshood plant, the soft mauve blossoms undulate gently from one end of the area rug to the other, balanced by the plant’s majestic leaves.

All the natural shapes are outlined with a fine black line; a Japanese-influenced effect popular in the Art Nouveau period.

This design is ideal for needlepoint due to the textural pattern of the background and the overall detail of the motif.


This design makes an elegant area rug, AND it would work equally well as a wall hanging!

Its graceful organic motif would make a stunning accent on the wall of an ultramodern interior. 

Something to consider! It’s your choice how you want to make it up. 





This area rug design of Lady-Slipper Orchids reminds me of Lalique’s jewellery and glassware from the Art Nouveau period. 

René Lalique was originally famous as a jeweller, creating fantastic sculptural orchids, dragonflies, and maidens from enamel and gold in the Art Nouveau style. 

Designs for Art Nouveau area rugs wouldn’t be complete without including a reference to his genius.


Although I redesigned the original motif, I’ve retained the authentic traditional colours from this period.

I think they work well in a more muted contemporary interior; one with soft taupe and beige colours, and warm wood tones.

The colours of light orange-red, deep rust, yellow, green, and mauve add a delicate accent to any interior, but don’t overpower it.

This refined, subtle design may work in your home!



If you like the Art Nouveau style, but don’t want to stitch something as large as an area rug, why not try an ART NOUVEAU CUSHION ?

From these Art Nouveau area rugs, go back to the needlepoint carpets page to see other styles of area rugs that may work in your interior!

Go back to Home Page to view other designs in the ZIVA Collection.

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